Vespa Scooters

We have opened more than 50 years before the first , stylish and never Vespa remains the cutting edge of fashion and modernity .
Two - Wheeled vehicles in the trendiest in human history , such as the Vespa. I was born as a low-cost product for the masses , this scooter utilitarian style of the statement itself , which can influence the fashion of decades since its birth in 1946 , consecutive . Completely new is more than 50 years have passed , so the two - wheeler is a revolutionary , but when it is presented in the Club of Rome in the Italian company with a history of 110 years of transport sector , the Chevrolet . Called the Vespa in the form of tables for the design engineers of the helicopter Corradino D ' Ascanio , and the name and concept , the structure of the fruit of intuition Enrico Piaggios . To refrain from the flame - you received at birth with a variety of reactions Vespa 's why very soon : Scooters above 15 million , the production and sales helped Just motorise countries all over the world all the various cultures and languages ​​as well as building the mythology, to unite them .
Rather , the concept - Vespa is a word, it is international , and represents the desire for independence from generation and dream of all . Vespa scooters are not ' it ' freedom . Name that evoke memories of youth , the idea of ​​free time , transporting the mind to beautiful weather, Vespa fun driving in the open air and the sun and wind on the skin too - as shown in the Audrey Hepburn and Gregory Peck in and around the colosseum in sensual Anita Ekberg escape from the paparazzi masterplece of Fellini or 1952 film Roman Holiday , riding a Vespa , the famous shot of La Dolce Vita .
The Vespa , I have never passed out of fashion , it is isextraordinary been involved in fashion too . First , the symbol of the transformation of war and peace , has been a beautiful and amazing green . Imposes on the stile , Italian, and elegant product , and white : the style of the bath , for a rich life . This is transformed into a mythological adventure is very beautiful , young and alone with the silver . Young people have to be riding Beach - Emilia Romagna like to take the relevant modern , all girls have , that her tour of " Latin Lover " - A passenger on . However , the initiative of the communication is not limited to the film . Ad campaign of the effective mass , ( ! Vespa easily ) in the same way as 1 , was invented based on the slogan for Chevrolet can also create customer voluntary organizations to " Vespizzatevi " : Vespa club , for example , and the facilities of its own magazine with . Arab Italian Vespa rider , born in 1949 , in the same year , Misugurajiera Bontempo was first elected Misubesupa of Naples . Uninhibited , popular , joy : Vespa has been consecrated as a symbol of recognition of the quality of Italian .
The correct Esperanto between objects , it is presented as a solid ( it is made of metal photo ) in the first adventure of the long- term , Vespa , appealed to the pioneer of 50 and 40 . At 60 , I was transformed into the game changes in children who seek pleasure , to reflect Italian , represent a new anti - conformism , and modernity , the actual performance . In the 70s and 80s , and has been the topic nostalgia , in the decade , in 1996 the launch of a new Vespa ET4 ET2 advanced technology and innovation , riding on the charm as all the revolutionary parties in miflennium has become. For so many people , the Vespa is the perfect combination of elegant style functionafity , and design . Vespa is eternal : that transcend the whims of fashion .
Author, is the manager Monikamaruki spa brand Vespa , Piaggio Veicoli .